Oracle settles a major privacy lawsuit for $115 million, addressing allegations of illegal data collection and sales. Explore the lawsuit details, Oracle’s response, and the broader impact on the ad tech industry. Stay updated on how privacy regulations are reshaping the business landscape
What was Oracle’s primary tool involved in the privacy lawsuit?
- A) Oracle Analytics Cloud
- B) AddThis
- C) Oracle Database
- D) Oracle Marketing Cloud
- Answer: B) AddThis
When did Oracle agree to pay the settlement for the privacy lawsuit?
- A) January 2023
- B) June 2023
- C) July 2024
- D) December 2024
- Answer: C) July 2024
What significant step did Oracle take after the lawsuit besides paying the settlement?
- A) Launched new privacy tools
- B) Exited the ad tech business
- C) Acquired a cybersecurity company
- D) Introduced a new cloud service
- Answer: B) Exited the ad tech business
What was a key feature of Oracle’s ad tech products that raised privacy concerns?
- A) Data encryption
- B) Tracking pixels and cookies
- C) User-friendly interfaces
- D) Cloud integration
- Answer: B) Tracking pixels and cookies
Which organization primarily regulates consumer privacy and data protection in California?
- A) FCC
- B) FTC
- C) CCPA (California Consumer Privacy Act)
- D) GDPR
- Answer: C) CCPA (California Consumer Privacy Act)
What did Oracle’s CEO cite as one of the reasons for exiting the ad tech business?
- A) Increased competition
- B) Falling revenues and strengthening global privacy regulations
- C) Lack of market demand
- D) Technological advancements
- Answer: B) Falling revenues and strengthening global privacy regulations
What is the significance of the Oracle ID Graph in the context of the lawsuit?
- A) It is a database management system
- B) It aggregates and identifies user data across multiple platforms
- C) It is a software development kit
- D) It is an AI-based analytics tool
- Answer: B) It aggregates and identifies user data across multiple platforms
How did Oracle respond to the allegations in the lawsuit?
- A) Admitted wrongdoing and apologized
- B) Admitted no wrongdoing but agreed to the settlement
- C) Ignored the allegations
- D) Launched a counter-lawsuit
- Answer: B) Admitted no wrongdoing but agreed to the settlement
What was the impact of Oracle’s surveillance practices on individuals, as highlighted in the lawsuit?
- A) Increased internet speeds
- B) Enhanced user experience
- C) Significant privacy risks, including tracking sensitive information like health data and location
- D) Better targeted advertising
- Answer: C) Significant privacy risks, including tracking sensitive information like health data and location
What did Oracle plan to do with the data collected from its ad tech products after exiting the business?
- A) Sell it to another company
- B) Retain it for future use
- C) Automatically delete it
- D) Share it with government agencies
- Answer: C) Automatically delete it
What are the implications of Oracle’s exit from the ad tech business for the industry?
- A) Increased competition in the ad tech market
- B) Reduced emphasis on data privacy
- C) A shift towards more privacy-conscious practices
- D) Higher advertising costs
- Answer: C) A shift towards more privacy-conscious practices
What is one of the key reasons for the strengthening of global privacy regulations?
- A) Increased technological innovation
- B) Rising public concern over data privacy
- C) Decline in internet usage
- D) Economic recession
- Answer: B) Rising public concern over data privacy
Which law was specifically mentioned in the lawsuit as being violated by Oracle’s practices?
- A) GDPR
- B) California Consumer Privacy Act (CCPA)
- C) Federal Wiretap Act
- D) Digital Millennium Copyright Act (DMCA)
- Answer: C) Federal Wiretap Act
How has Oracle’s decision to exit the ad tech business affected its overall strategy?
- A) Focus on developing new ad tech tools
- B) Shift towards strengthening its cloud and database services
- C) Investment in new social media platforms
- D) Expansion into hardware manufacturing
- Answer: B) Shift towards strengthening its cloud and database services
What did the plaintiffs argue was a major violation in Oracle’s data practices?
- A) Lack of user-friendly interfaces
- B) Absence of encryption
- C) Lack of consent from users for data collection and sale
- D) Slow processing speeds
- Answer: C) Lack of consent from users for data collection and sale